Barack Obama, President & CMO

Author: Matt

7 Feb

I’ve constantly been impressed with President Obama’s marketing and PR savvy. From David Axelrod to his new Commerce Secretary, Senator Judd Gregg, President Obama has coined a new term in marketing called, “poli-marketing” (or at least the first time I’ve heard of the term).

FOX News (The FOX Forum Blog) & John Tantillo came out with a great story yesterday about just this topic entitled, “THE FIRST 100 DAYS: Look Out, Washington, There’s a New Brand In Town.”

I’m continuing to read more on his various marketing tactics but I’ve really been enamored by his leverage of social media techniques throughout his campaign and now the various other marketing/PR moves he’s made in his role as President of the United States.

Proud to be an American. Proud to be a marketer:)

Filed under: Marketing, Social Media

3 Responses for "Barack Obama, President & CMO"

Dr. John Tantillo, The Marketing Doctor February 8th, 2009 at 2:56 am 1
Dear Matt,
Just wanted to thank you for referencing my poli-marketing concept. Marketing is the art and science of satisfying people’s needs and why shouldn’t pols use this approach in addressing what people want from their leaders. Our President gets it and whatever his critics want to say–he is a great brand who understands marketing or should I say poli-marketing.
Would love to hear from you. Sincerely, Dr. John Tantillo, The Marketing Doctor
Matt February 8th, 2009 at 11:41 am 2
Thanks so much for joining the conversation, John!

What I admire most about President Obama is his ability to speak to all audiences and not just those traditional contributors (i.e., businesses & the wealthy). I certainly agree with your thoughts on his ability to brand and look forward to talking with you more about it.

Again, thanks for joining the conversation!

Matt
The New Era of Transparent Politics?! February 11th, 2009 at 8:19 pm 3
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