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	<title>Comments on: When Doing What&#8217;s Right Feels So Wrong</title>
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		<title>By: Matt</title>
		<link>http://storyassistant.com/2009/02/when-doing-whats-right-feels-so-wrong/comment-page-1/#comment-46</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 17 Feb 2009 17:30:55 +0000</pubDate>
		<guid isPermaLink="false">http://storyassistant.com/?p=137#comment-46</guid>
		<description>Thanks for your comment, Aerial. Looking back on the situation, I made a very swift and quick decision to pull the plug on this client. I did spend several sleepless nights questioning such an immediate decision, but looking back on the situation several months later...I know it was right for my business, employees, clients and reputation. The ultimate lesson I learned was to not second guess your instincts if your make such decisions when putting your ethics first.

Again, I appreciate you joining the conversation!</description>
		<content:encoded><![CDATA[<p>Thanks for your comment, Aerial. Looking back on the situation, I made a very swift and quick decision to pull the plug on this client. I did spend several sleepless nights questioning such an immediate decision, but looking back on the situation several months later&#8230;I know it was right for my business, employees, clients and reputation. The ultimate lesson I learned was to not second guess your instincts if your make such decisions when putting your ethics first.</p>
<p>Again, I appreciate you joining the conversation!</p>
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		<title>By: Aerial Ellis</title>
		<link>http://storyassistant.com/2009/02/when-doing-whats-right-feels-so-wrong/comment-page-1/#comment-45</link>
		<dc:creator>Aerial Ellis</dc:creator>
		<pubDate>Tue, 17 Feb 2009 16:25:40 +0000</pubDate>
		<guid isPermaLink="false">http://storyassistant.com/?p=137#comment-45</guid>
		<description>Matt,

Sometimes in PR, especially as a business owner, those are decisions that we face and you made the right one. When ethics come into play, you have think about the livelihood of your company, your ability to gain new clients and your availability to other clients who still need attention.

Having experienced a similar situation to degree myself, it is best to separate yourself from any related ties to the client because somehow you may end up suffering consequences long after your client&#039;s aftermath has past.

Great job!</description>
		<content:encoded><![CDATA[<p>Matt,</p>
<p>Sometimes in PR, especially as a business owner, those are decisions that we face and you made the right one. When ethics come into play, you have think about the livelihood of your company, your ability to gain new clients and your availability to other clients who still need attention.</p>
<p>Having experienced a similar situation to degree myself, it is best to separate yourself from any related ties to the client because somehow you may end up suffering consequences long after your client&#8217;s aftermath has past.</p>
<p>Great job!</p>
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		<title>By: Matt</title>
		<link>http://storyassistant.com/2009/02/when-doing-whats-right-feels-so-wrong/comment-page-1/#comment-44</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 17 Feb 2009 16:14:52 +0000</pubDate>
		<guid isPermaLink="false">http://storyassistant.com/?p=137#comment-44</guid>
		<description>Danny, I think you hit it on the head when you say, &quot;sometimes it&#039;s best to say no.&quot;

I feel for that agency.  In fact, we&#039;ve become a lot more cautious on our new business processes to make sure we&#039;re engaged for all the right reasons. I just wish more firms (and businesses in general) would apply a code of ethics to their decisions. Honestly, when doing so you feel a whole lot better about the end result:).

Thanks for your comments!</description>
		<content:encoded><![CDATA[<p>Danny, I think you hit it on the head when you say, &#8220;sometimes it&#8217;s best to say no.&#8221;</p>
<p>I feel for that agency.  In fact, we&#8217;ve become a lot more cautious on our new business processes to make sure we&#8217;re engaged for all the right reasons. I just wish more firms (and businesses in general) would apply a code of ethics to their decisions. Honestly, when doing so you feel a whole lot better about the end result:).</p>
<p>Thanks for your comments!</p>
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		<title>By: Danny Brown</title>
		<link>http://storyassistant.com/2009/02/when-doing-whats-right-feels-so-wrong/comment-page-1/#comment-43</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Tue, 17 Feb 2009 15:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://storyassistant.com/?p=137#comment-43</guid>
		<description>Though I haven&#039;t been in a situation like that (yet) it reminds me of a similar story about a major New York PR agency.

Basically, their client had a premium file-sharing app that would make it *legal* to file-share P2P and .torrents. Um.. no...

Anyhoo... their client made the noise that their tech was so much better than the amateurish technology used by bit torrent users everywhere. Wrong people to upset.

Cue flame wars, forums on fire bashing this new technology and calling the PR agency idiots for promoting a product that hadn&#039;t even been beta tested properly - when used it froze people&#039;s computers. Every time.

Moral of the story (and yours)? Sometimes it&#039;s best to say no, like you did. The NY agency could learn a lot from you, Matt :)</description>
		<content:encoded><![CDATA[<p>Though I haven&#8217;t been in a situation like that (yet) it reminds me of a similar story about a major New York PR agency.</p>
<p>Basically, their client had a premium file-sharing app that would make it *legal* to file-share P2P and .torrents. Um.. no&#8230;</p>
<p>Anyhoo&#8230; their client made the noise that their tech was so much better than the amateurish technology used by bit torrent users everywhere. Wrong people to upset.</p>
<p>Cue flame wars, forums on fire bashing this new technology and calling the PR agency idiots for promoting a product that hadn&#8217;t even been beta tested properly &#8211; when used it froze people&#8217;s computers. Every time.</p>
<p>Moral of the story (and yours)? Sometimes it&#8217;s best to say no, like you did. The NY agency could learn a lot from you, Matt <img src='http://storyassistant.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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