Comments on: The New Era of “Template Personalization” http://storyassistant.com/2009/03/the-new-era-of-template-personalization/ Helping You Build Relationships Sat, 28 Apr 2012 02:30:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: buy kinect http://storyassistant.com/2009/03/the-new-era-of-template-personalization/comment-page-1/#comment-824 buy kinect Sun, 24 Oct 2010 09:19:40 +0000 http://storyassistant.com/?p=163#comment-824 Hi there, This is a message for the webmaster/admin here at storyassistant.com. Can I use some of the information from this post right above if I provide a link back to your site? Thanks, Thomas Hi there,

This is a message for the webmaster/admin here at storyassistant.com.

Can I use some of the information from this post right above if I provide a link back to your site?

Thanks,
Thomas

]]> By: Matt http://storyassistant.com/2009/03/the-new-era-of-template-personalization/comment-page-1/#comment-110 Matt Tue, 03 Mar 2009 05:46:00 +0000 http://storyassistant.com/?p=163#comment-110 Amy - You always take a great deal of time and thought with your comments...& I really appreciate that! Resumes, cover letters and direct mail are such great examples of "template personalization." We now have an personal standard at our agency where we each have to send out at least 3 hand-written notes each week. To clients, media, partners, strangers, etc. - we are all focused on providing that unique experience. Not to stand out per se, but to express our sincere appreciation for the people we do business with on a regular basis. For once, I wish folks would think about how much of an impact it would have to spend an extra 5 minutes & $.42:) Have a wonderful week! Amy – You always take a great deal of time and thought with your comments…& I really appreciate that! Resumes, cover letters and direct mail are such great examples of “template personalization.” We now have an personal standard at our agency where we each have to send out at least 3 hand-written notes each week. To clients, media, partners, strangers, etc. – we are all focused on providing that unique experience. Not to stand out per se, but to express our sincere appreciation for the people we do business with on a regular basis. For once, I wish folks would think about how much of an impact it would have to spend an extra 5 minutes & $.42:) Have a wonderful week!

]]> By: amymengel http://storyassistant.com/2009/03/the-new-era-of-template-personalization/comment-page-1/#comment-106 amymengel Mon, 02 Mar 2009 13:56:38 +0000 http://storyassistant.com/?p=163#comment-106 One of the most common examples I see is resumes and cover letters. So often, people create one version and blast it out, only changing the name of the company they're applying to. I think cover letters and resumes are most effective when they're tailored to the company/position for which you're applying. It shows you've put some extra work in and taken the time to learn about the company and how you might best fit. I think junk mail/direct mail is getting very good at "template personalization." With variable data printing now, sometimes I get pieces that look like they're meant just for me and I have to do a double take before I realize that it's not actually a custom coupon/inviatation/letter. I'm with ya Matt - I hand-write a message on all my Christmas cards. Even if it's just the family's names and then signing our name - it really bugs me when I get a card with nothing written on it that came in an envelope with a mailing label. I want to feel like I'm more than an entry on a holiday card database! One of the most common examples I see is resumes and cover letters. So often, people create one version and blast it out, only changing the name of the company they’re applying to. I think cover letters and resumes are most effective when they’re tailored to the company/position for which you’re applying. It shows you’ve put some extra work in and taken the time to learn about the company and how you might best fit.

I think junk mail/direct mail is getting very good at “template personalization.” With variable data printing now, sometimes I get pieces that look like they’re meant just for me and I have to do a double take before I realize that it’s not actually a custom coupon/inviatation/letter.

I’m with ya Matt – I hand-write a message on all my Christmas cards. Even if it’s just the family’s names and then signing our name – it really bugs me when I get a card with nothing written on it that came in an envelope with a mailing label. I want to feel like I’m more than an entry on a holiday card database!

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