It’s human nature. We are our harshest critics. No matter how knowledgeable you are, or how many hours you’ve prepared for a big interview, you’re the first to criticize your performance.  That happened recently with one of my clients, who was interviewed live on a major market radio station. We thought his performance was good. He didn’t like it a bit. We thought his quick responses to questions proved his instant knowledge of the topic. He wanted his on-air persona to be more enthusiastic.

Since I worked closely with the show’s producer, I called to get his feedback and I’m glad I did.  While my client wasn’t at his most colorful best, the producer told me it was obvious he “had opinions and good ideas, he was not tentative and he brought something to the table. He worked out perfect. It was all very good. He’s good.” 

Better yet, I got the highest compliment a media relations pro could ask for — the producer inquired about my other client experts who might appear on his program! 

Lesson learned — don’t be afraid to seek feedback. You’ll get valuable information from the folks you’re trying to serve, and you’ll provide more value to your clients. And in each instant, you’ll deepen your relationships!