I’ve been doing a number of different workshops around helping businesses understand the importance of developing a strategy around their social media efforts. As I continue to tell others, I am not an “expert” but just an advocate like many of us practicing in this space. 

One of the platforms that I believe makes sense for ANY business is a corporate blog. I’m amazed at the amount of useful information and guidance there is for anyone looking to create such a blog for their organization. Last week, I received a great list of tips from A Brand New Way who was sponsoring the BlogPotomac in Falls Church, VA. They provided a list of “5 Tips for Corporate Blogging” which did a wonderful job summarizing some quick tips.

Whenever I’m referring to blogs, I like to share our “4 L’s of Blogging”:

• Lead the conversation – This is a place to start the conversation but you do need to show your expertise when doing so;
• Link, link, link – Like any good traditional media story, a blog post should have multiple links (sources) to further establish you views and topic as credible;
• Less is always more – People don’t want to read a book as they are often reading multiple blogs in addition to many other news items.  You should limit your blog post to 350-500 words and always try and list or bullet out your points;
• Let others contribute – You should let and encourage others to contribute to your blog and conversation. Without such dialog, your blog is just a bulletin board.

What advice would you give to others looking to jump into corporate blogging? As always, I’m anxious to continue the conversation!