We’ve been talking to a lot of our clients  about the value of a corporate blog. To extend those conversations, I thought I’d provide a link to this great interview in BtoB Magazine with Chris Baggott, CEO and co-founder of Compendium Blogware.  He believes that blogs can be very effective search marketing tools.

He says the majority of first-time blog users find  blogs not by their names, but by the topics being searched. So to ensure that your blog is read by your targeted audience, Baggott said you should take special care to make sure your blog’s title reflects the words your audience is most interested in.

Makes a lot of sense to be certain that your titles contain your keywords so customers in need of your information can find you. There’s a wealth of other information offered by Baggott, so be sure to check out the story at http://bit.ly/kMdJe

And while you’re at it, let me know how your blogging efforts are paying off?