This morning I was once again reminded that not everyone truly understands the value of social media – transparency, authenticity, 2-way, personal, etc. Last night I decided to go against the grain a little and visited two of my favorite tools to find people on Twitter – Twellow & Mr. Tweet. I found many that “seemed” to be folks that I should be engaging with. They were in PR or marketing, jouralists, social media hounds, etc. WRONG!

Once again, I was bombarded by many (probably 75% of the people I just started following) who sent me automatic direct messages. I’d list them all here but I’m considering starting a new advocacy site called StopAutoDMs (www.stopautodms.com – not yet mine).

Then I read this great post from Mike Doyle at ChicagoNow.com entitled, “Four Reasons Why Bloggers on Twitter Shouldn’t Pimp Facebook.” It reminded me of a post I made back in March entitled, “The New Era of Template Personalization.”

Perhaps I’m a little set in my ways about this, but I just think there is a black and white way we should be acting here on social media. Do you agree? Disagree? As always, I’d love to hear from you on this one!

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