Comments on: 3 Reasons Traditonal Media Will Fail Online

By: amymengel

amymengel — Wed, 14 Oct 2009 12:25:42 +0000

I think “traditional media” has its best shot in the online world by providing what readers can’t necessarily get from Google News or Wikipedia – deeper rather than broader content (like investigative or profile pieces) and news content that’s very local and specific. Newspapers don’t break news anymore and the shift should be towards creating valuable, unique, localized content that they can serve ads against.

By: Matt

Matt — Mon, 12 Oct 2009 01:44:57 +0000

Kasey – I agree that traditional media is an important part of our information download. What I really struggle with is why Murdoch and others in traditional won’t embrace the fact that other resources now exist (bloggers, social networking, etc.)? I’m all about them charging for it…if they can do it in a way where they embrace this new delivery. We’ll have to see:).

Ari – I think you’ve nailed it on the head! What would you suggest as an ideal plan moving forward for traditional media? Curious to hear your thoughts on this.

Great dialog & thanks for stopping by!

By: Ari Herzog

Ari Herzog — Sun, 11 Oct 2009 13:56:36 +0000

Our content? Our content?

Hello, Mr. Murdoch, you do not create content. You report content. So do I. You and I, Mr. Murdoch, are equals, along with Mr. Batt. Once you recognize we are equals in content creation and distribution, you will recognize we are not aggregators and plagiarists. If you fail to recognize this, you may as well label yourself the same–or shall I remind you why Fox-TV and NBC report the same content? Is NBC a plagiarist too?

By: Kasey Skala

Kasey Skala — Sat, 10 Oct 2009 18:35:07 +0000

Matt, here is what I struggle with. We demand instant, real-time news. We thrive on breaking news, sharing content and spreading information. As of now, that information is generally free. But as traditional print begins to evolve and, if they go the route Murdoch wants, begin to charge, where do we begin to get that content?

You, myself, and many others of stated that they will not pay for content. That the paid or subscription model will not work for traditional print. So if newspapers can’t make money, won’t they stop reporting? Will we rely on broadcast journalism for our news content? And if so, will that truly be instant and 24/7?

So it’s almost a catch-22. We need online news outlets to feed us information so we can pass that information on. But we’re not willing to pay for that service.

I also don’t think the hyperlocal angle is sustainable option either. It’s a tough & interesting debate.