Comments on: 3 Steps To Creating a “Customer Engagement” Program http://storyassistant.com/2010/05/customerengagement/ Helping You Build Relationships Sun, 22 Jan 2012 13:06:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Matt http://storyassistant.com/2010/05/customerengagement/comment-page-1/#comment-777 Matt Fri, 14 May 2010 11:34:39 +0000 http://storyassistant.com/?p=577#comment-777 You bring in a great point to the conversation - almost as steps 4&5 to determine why customers reacted the way they did and to what. I often state and re-state the tremendous importance of a marketing 101 rule - "ask every client or lead how they heard of you" and what caused them to engage. I believe this would paint the budget allocation moving forward. Thanks for your contribution, Danny! You bring in a great point to the conversation – almost as steps 4&5 to determine why customers reacted the way they did and to what.

I often state and re-state the tremendous importance of a marketing 101 rule – “ask every client or lead how they heard of you” and what caused them to engage. I believe this would paint the budget allocation moving forward.

Thanks for your contribution, Danny!

]]> By: Danny Brown http://storyassistant.com/2010/05/customerengagement/comment-page-1/#comment-775 Danny Brown Fri, 14 May 2010 01:06:32 +0000 http://storyassistant.com/?p=577#comment-775 While all three are important, Matt, the first one is the killer. So many businesses don't drill down into how the customer really perceived what the company was doing/did. Sure, you may have had a successful campaign, but what points did the customer react to? What call-to-actions showed the most positive sentiment? Where did the most customers come from, and did a certain demographic act in a particular way? There's so much information that we can gather, it's scary. But not half as scary as not knowing... Cheers, mate. While all three are important, Matt, the first one is the killer. So many businesses don’t drill down into how the customer really perceived what the company was doing/did.

Sure, you may have had a successful campaign, but what points did the customer react to? What call-to-actions showed the most positive sentiment? Where did the most customers come from, and did a certain demographic act in a particular way?

There’s so much information that we can gather, it’s scary. But not half as scary as not knowing…

Cheers, mate.

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