There is a constant challenge today convincing the top brass at various organizations about the value and benefit of social engagement for their respective business. Earlier this month Performics came out with a great study looking at how consumers are connecting with brands across social networks. Some of the key findings from the 3,000 social network users include:

• 80% of respondents have an active Facebook account, and 23% of those without an active Facebook account plan to join in the next six months
• 67% of respondents have reconnected with people through social networking sites that they never would have otherwise
• 39% of Twitter users respond to other people’s tweets once a week or more
• More than 30% of respondents access Facebook and/or Twitter from their mobile phone (through a browser or application) once a day or more

I highly recommend you review all findings in this study because they point to a growing trend that executives are going to have to start realizing – we are experiencing a Shift in the way consumers communicate and engage with their brands.

What are some of the points of resistence you’re seeing among companies considering a strategic transition into social engagement? Do you think statistics like this might start changing their mind?