Consumers Are Self-Centered & That’s Okay

Author: Matt

9 Nov

Should it be of any surprise that consumers think of themselves and their personal needs before the brand they’re buying from?! Not to me…

I just read today’s SmartBrief on Social Media - if you haven’t subscribed to this newsletter, please do so ASAP - it’s great! Below is a link to my video response/reaction to a study that recently came out from The Razorfish Digital Brand Experience Report 2009.

Take a look at the report yourself as I’d love your thoughts on the findings! Thanks!

Ari Herzog November 9th, 2009 at 12:46 pm 1
As backup, take a look at the “Social Media Revolution” video (http://www.youtube.com/watch?v=sIFYPQjYhv8) and scroll to the 2:40 marker to see the statistics that more people care about peer reviews and social graphing of other brands than they do about their own brand.
Matt November 9th, 2009 at 1:46 pm 2
Great point, Ari.

I absolutely love that video - not all is entirely accurate - but use it in most entry-level social media sessions that I do.

I think there is so much to be said about peer reviewing as we continue to see social media evolve.

Thanks for your contribution to the post!
LuAnn Glowacz November 10th, 2009 at 12:36 pm 3
Matt, I love that you’re doing vlogs. When I miss you, I just need to watch a clip…kidding. Great stuff.